Posted on : 2022-08-12 03:23:29
Article : Good evening, Friday Management TASK 203- “logo and brand” are they compulsory for a product, organisation or service to get recognised or sold to a consumer?
The recognition of a brand as a valuable asset is relatively recent. Back in the 1950s, business success and consumer choice were defined solely on product quality and value, not the name on the tin, . The advertising boom of the 1960s turned company identities into household names, bringing them into public consciousness through the medium of marketing. Brand names became a proxy for desirable characteristics like sleek design, durability, refinement, service, and innovation.
A logo is an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity. It is one of the ways to distinguish a brand in a competitive world, full of graphic elements that try to attract our attention every day. A logo is generally a combination of typographies, graphics/symbols, and colours. It is a graphic element that is part of the visual identity of a brand.
There is a general perception that “logo design” and “branding” are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work together in a cohesive way, they are very different processes.
Nowadays it’s hard to imagine making purchase decisions without brand coming into play, so immersed are we in the culture of brand identity and meaning. We reflexively look to the brand name of an item to help determine its value. Little wonder then that today’s brands are valuable commodities that are built, nurtured, and even bought.
Imprinted on your products, your business card and your website, your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefits you offer to consumers and sold between companies.
The Swirl Frozen Yogurt logo leaves little doubt about the product the company sells, while the Noble Pillow logo plays up the company’s regal-sounding name and communicates that this pillow brand is fit for royalty.
After seeing the logo, and if you are a bit familiar with the brand, some images and emotions might come to your mind. Some people might feel a sense of luxury and elegance, recall the founder of the brand as a fashion icon, think of the products (make-up, clothes, accessories), French haute couture, the high prices, or the in-store experience. The experience and perception will be different for each one of us. A brand is the idea or image people have in mind when thinking about specific products, services, and activities of a company, both in a practical and emotional way. This combination of physical and emotional cues is triggered when exposed to all the touchpoints between a person and a specific brand. These can be the brand name, logo, products, visual identity, staff, or advertising – amongst others.
While this is only an introduction there can be lot to discuss on logo and branding. With your career experiences post your perceptive thoughts on logo and branding form products, organisations or services. We will post our brand logo stories on our Good morning, Friday post on 15th August 2022.
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