Posted on : 2022-09-30 03:26:51
Article : Good evening, Friday Management TASK 210- Sometimes even large global brand manufacturers may have to deal with near David and Goliath situation to sustain their brands market volumes and revenue.
In US markets major global ice cream brand manufacturers were jolted when Six years back an Ice cream Brand manufacturer from Los Angeles has marketed new health-conscious ice creams, its souring sales made even the retailers turn away major ice cream brands in favor of artisanal insurgents promising greater authenticity. That brand’s dominant sales have lowered the sales of other major global ice cream manufacturers in the region that resulted in launch of a new division of health conscious ice creams by a largest global ice creams manufacturer.
Every One loves ice creams and internationally ice creams are one of the most irresistible fun food offering unusual flavors apart from traditional classic flavors for the consumers palate. Ice creams consumption is impulsive and could be as flavored, differently packed or scoops or added with nuts or sweet desserts and or choco or gelato toppings. All over the globe common flavors are vanilla, fruit flavors, peanut butter and chocolate chip varieties. In some locations like Kerala in India it is an exclusive local flavor like Pala Payasam (Milk& Rice desert flavor) sold by Lazza group ice creams.
Due to the product attribute and consumers impulsive consumption, Ice-cream brand manufacturers mainly focus on flavor, texture, packaging and servings for consumer brand/product indulgence. It is consumers’ tastes and preferences that brought vegans with dietary restrictions in ice creams. It is very rare that ice cream manufacturers make ice creams as healthy food variant rather than a fun food and it is this Los Angeles Ice cream brand that shook the major global competitors like Unilever, Kraft, Mondelez, Danone etc, in the market place.
So to say for any brand/product manufacturer it is up to them whether to make the market exciting to bring more consumers or to let it become a market that competitors define. Post your comments as well as similar brand experiences that you may have faced in your career time. Our Good Morning Monday Management solution post on 3rd October 2022 would bring in details on that Los Angeles local brand that made Global leader to follow the suit….
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