Posted on : 2022-10-16 20:57:51
Article : Good morning, Monday- our perceptive Management solution for TASK 212-Techno soft enterprises promoters proved right with their entrepreneurship decision.
After a deep market study and approach, the promoters of Techno soft felt that they individually cannot gain customers because they and their products are new to market. Firstly, it would be time taking with no clue to target market and secondly customers may not be interested to invest on buying a software product from a new startup. Based on local market survey outcome, they decided to focus on software product companies as their potential marketing channel.
They have approached few software products companies and shared their product profiles and opportunities for potential large end users for the products. Two of the companies have expressed their inability to go ahead on their request while other two companies have asked for product demonstration. After six months Techno soft partners offered first cut of product demonstration, during post demo meeting One company has asked them to sell the products with IP rights, while other company wanted to partner with them on association with funding for product and contract for further developments on the product as may be required for the customers. They also offered Techno soft enterprises to source new software employees for their company.
Finally, as a beginning in their startup venture the promoters of Techno software have accepted for the Second party offer to associate with the software product company on a contract for Two years to offer the products and support the services. This option choice is to gain Techno soft enterprises an opening to stabilize financially and technically sustain their existence for future growth with few more innovative products making.
As examples we should consider what has happened when a revolutionary product or service has been launched without the full power of marketing Eg- Google Glass. These smart glasses were a stunning technological advancement which ultimately failed to woo customers.
On the contrary when Amazon launched its Kindle device, it offered an integrated experience of hardware, software, service, and content that made it seamless for the customer to buy and use it — thus producing a successful launch while Sony with its technical leadership failed with its SONY reader.
End point- Startups are always enthused with lots of ideas with a feel that they are choice of the market. To achieve the success, they must put in their energies and investment into marketing as they do for their innovative products. Basically, ideas of startups should be nearer to their expertise and education. Secondly understanding people’s fundamental needs and drivers, identifying customers, and developing the entire go-to-market strategies and usage ecosystem are the essential. Finally, marketers are needed to be included in development discussions in the innovation process.
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