Posted on : 2023-07-23 19:07:18
Article : Good morning Monday management Solution for TASK 251- It's easy to criticize and judge those who have stumbled in the past, but it should be acknowledged that there's no copy and paste method for a fantastic marketing campaign. There's a lot of research to be done and a lot of creative manpower behind it.
Most of these marketing campaigns bombed because they were essentially just tone deaf, right? Always consider the implications behind your messaging. When you’re running a campaign in a specific region, don’t forget that your messaging can (and in some cases, certainly will) be shared with markets in other parts of the world.
In addition to the conventional marketing channels and routes for better reach of product brands to the consumer Digital marketing is a vast platform that offers a wide range of opportunities to those who know how to make use of them. It makes it easier for the brands to connect with their audience and consumers and also helps their consumers understand their brands better by clicking with them emotionally. Emotions and feelings bind both of them in a relationship that is honest and adds loyalty to the brand value. Here below we are sharing few of the successful digital marketing case studies that brought about good results and positive impact among the audience.
Lays- SmileDekeDekho- Lay’s is a potato chips initiative from the parent company PepsiCo that initiated the ‘Smile Deke Dekho campaign’ in October 2019. The unique selling proposal was that the brand promoted the message of how a simple smile can connect different individuals universally and simultaneously convey the emotions and the mood effortlessly through each flavour and packet of chips. The uniqueness of the initiative was engaging the influencers on various social platforms in advertising the brand for them. Not only that Lay’s customized more than 350 curated packs for the Influencers.
• A feeling of personalized and customized product that is uniquely curated just for the customers
• It is a way to connect with the consumers individually and vice versa. The campaign reinstated the power of a single smile and the power of positivity it brings.
• The campaign accelerated the use of social media platforms like Snapchat and Instagram by asking the consumers to pose a smile with their packets of Lays.
Burger King- Burger King is legendary when it comes to establishing their digital footprints in the space of digital marketing. Their digital campaign in the US made a pure genius marketing strategy. The constant competition among the two brand rivals, Burger King and Mc Donald’s, often caused a ripple in the waters of digital marketing space. Most brands wish to incorporate the use of the latest technologies into their marketing strategies and make optimum use of the technology. Since these are usually novice and new some mistakes follow.
Burger King is one such brand that does love to play with the technologies to create a marketing experience that its consumers least expect it to. Such is a marketing strategy that is weaved with voice-enabled devices. This digital campaign stressed on featuring the catchphrase of google’s voice-activated tools, “Ok, Google, what is the Whopper burger?”. And as a result, any home device that is nearer and able to hear the prompt would enable itself and read up the famous whopper burger by Burger King.
• The aim to introduce the consumers with the brand and its product, The Whopper burger became a viral success.
• Even if the campaign wasn’t entirely a success, it did set a tone for the other brands that could not be replicated.
End point- In an age of consumerism and digital media, all eyes are locked onto a brand's every move. That's great for product launches and brand awareness, but it can easily backfire on a company if they miss the mark. The bottom line, before you publish, post, or print, take a close look at your message. Review your copy and take a hard look at your campaign in terms of current social context. Oh, and always get an educated second opinion before publishing or going live with any campaign!
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