Posted on : 2024-02-18 23:41:27
Article : Good morning Monday management solution for the TASK 281- AI is the ability of computer systems and machines to perform tasks that normally require human intelligence.
AI has a wide range of use cases across industries and business functions. Now let us look into the various functional utility examples of AI using companies. While there are more verticals where AI is being well used here we have chosen few functional verticals.
AI For Customer Service and KLM case-AI-powered chatbots and virtual assistants can provide customers with quick and accurate responses to their queries, improving the customer experience while reducing the workload on customer service representatives.
In the case of the case of KLM Royal Dutch Airlines. KLM implemented an AI-powered chatbot on its Facebook Messenger platform to provide customers with quick and accurate responses to their queries. The chatbot, called BlueBot, is designed to handle a range of customer queries, from flight information and baggage allowances to booking confirmations and refunds. Customers can interact with BlueBot through the Facebook Messenger app, and the chatbot uses natural language processing (NLP) technology to understand and respond to customer queries.
Since implementing BlueBot, KLM has seen a significant improvement in customer service efficiency. The airline reports that the chatbot is able to handle around 60% of customer queries without the need for human intervention. This has freed up customer service representatives to focus on more complex queries, improving the overall customer experience.
AI for Sales and Marketing and the case of Coca Cola- AI can be used to analyse customer data and behaviour to develop targeted marketing campaigns and sales strategies. For example, AI can be used to predict which customers are most likely to make a purchase or respond to a marketing campaign. One example of AI being used for sales and marketing is the case of Coca-Cola. The company implemented an AI-powered marketing platform called Albert to help it optimise its digital advertising campaigns.
Albert uses machine learning algorithms to analyse customer data and identify patterns and insights that can be used to optimise digital advertising campaigns. The platform is able to make real-time adjustments to advertising campaigns based on factors like customer behaviour, preferences, and purchasing history.
Since implementing Albert, Coca-Cola has seen significant improvements in its digital advertising campaigns. The platform has helped the company increase its return on investment (ROI) by optimising ad spend and targeting the most profitable customer segments.
AI for Healthcare-AI can be used to improve patient outcomes by analysing patient data and developing personalised treatment plans. For example, AI can be used to analyse medical images to identify potential health issues. One example of AI being used for healthcare is the case of IBM Watson Health. The company has developed an AI-powered platform called Watson for Oncology, which is designed to help healthcare professionals diagnose and treat cancer.
Watson for Oncology uses natural language processing (NLP) and machine learning algorithms to analyse large amounts of patient data, including medical histories, lab reports, and other diagnostic tests. The platform is able to generate personalised treatment recommendations for individual patients based on their specific medical needs.
Since implementing Watson for Oncology, healthcare professionals have reported significant improvements in the accuracy and speed of cancer diagnosis and treatment. The platform has helped doctors identify previously overlooked treatment options and avoid potential medical errors.
End point- Artificial intelligence (AI) in business is being increasingly adopted and implemented in enterprises of various types for the purpose of raising revenue, decreasing operational expenditures or engaging with customers. Integrating AI into business helps companies and organizations work more efficiently and more astutely. Besides these operational and management improvements, AI has a strong impact on raising brand awareness.
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