Category

In-Store Marketing Aids CPG Brands

1 Scenario of Store-in-store in Japan
This article largely speaks on store-in-store concept which is usually found in malls and in hyper markets. The article offers Japan economic situation and evolution of convenience stores, Key drivers for store-in-store establishment. Further details on store designers, cost factors etc. How convenience stores is consumer friendly and will the consumer return to store-in-store purchases for branded goods and finally what 2020 Japan Olympic games assure for Japan markets.
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2 China POSM industry
This MR article discusses on why china is the leader in in-store Display material manufacturing sector. The article is well narrated with details and statistics of Market trends and innovation, components of the costing and driving factors, market shares, manufacturing contracts types, market players etc. This article offers an opportunity for strategic decisive path for the interested.
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