Category

POSM Values, Suppliers, In-store Requirement

1 Marketing merchandising material sourcing –LATAM
This article offers the need of branded merchandising articles as give away to the consumers or to place in the retailers’ counters and locations for more consumer view. These merchandising articles would be of utility and more are used by Beer brands for sponsored events. It further details on sourcing modes, countries and suppliers. This article information can be utilized for other FMCG products too.
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2 Point of sales (POS) staff management – GSK Columbia
Major global pharma companies manufacture and sell formulations as well as consumer products like Baby nutrition products, dental care and certain OTC formulations. This MR article details on staff management for different divisions, resources, staff and trade management offering a strategic path for implementation.
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