| 1 | Consumer premium offers for Nutrition products by CPG companies – global trends Major Baby food products companies do offer premium gifts to the consumers, retailers and professionals. This MR article deeply discusses on various types of premium gifts, cost factors, sourcing and negotiation practices. The outlook is global and it discusses on limitations too. |
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| 2 | BFSI (Banking Financial sector and Insurance) clients with focus on Qantas airline customer loyalty program through VISA, MATSER AMEX etc This BFSI MR article opens up on the brand power for business growth and intermediate associations of financial organizations with the brand owners. It gives fairly large information on customer loyalty programs like Frequent flyer, frequent purchaser programs, Financial institutions like VISA, MASTER, AMEX role in BFSI promotions. Involvement of merchant organizations and Banks to grow their customer loyalty is explained in detail. |
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